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Introducing RecruitSmart Today



RecruitSmart Today
A bi-weekly source of market intelligence and insight that executive-level recruiters in the corporate and search firm environments leverage to advance best practices in executive talent management.

Shaped by the voice and perspective of our widely respected industry analyst, Joseph Daniel McCool, RecruitSmart Today delivers trend and data analysis that you can use to benchmark best practices in executive-level recruiting, retention, compensation, and other key human capital functions.

We're confident that once you realize the value of RecruitSmart Today, you'll find reason to leverage the exclusive, members-only ExecuNet resources that other executive-level recruiters are leveraging to boost their human capital advantage. Whether it's our exclusive job posting, candidate search, and networking resources, or the periodic RecruitSmart Insider intelligence briefings available only to our members, you'll soon discover how ExecuNet members are keeping pace with the issues, trends and data that are driving executive talent management.


Market Intelligence RecruitSmart Today Newsletter




RecruitSmart Today


February 2008





Joseph Daniel McCool

Joseph Daniel McCool

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This Issue:








"The best way to have a good idea is to have a lot of ideas."
Linus Pauling (1901-1994)
American scientist, peace activist, author and educator







ExecuNet Exclusive: Recruiters Remain Optimistic About Executive Hiring


Source: ExecuNet

Nearly 60 percent of executive recruiters are "confident" or "very confident" that corporate demand for executive talent will grow during the first six months of the New Year. Also, 52 percent anticipate the number of search assignments they conduct in the first half of 2008 will surge between 10 percent and 29 percent. That's according to the findings of ExecuNet's latest Recruiter Confidence Poll, a survey reflecting the business forecasts of 138 responding executive search firms.








Corporate Drive On To Integrate Talent Acquisition With Development, Rewards


There's a change afoot deep within the walls of an increasing number of corporate Human Resource Departments that's beginning to alter the search for leaders who can maximize organizational return on human capital.

"There's a pretty big push on to merge talent acquisition with talent development and rewards," Francis J. Luisi, principal with Charleston Partners, a boutique executive search firm specializing in recruiting Human Resource professionals globally, tells RecruitSmart Today. "Progressive organizations are doing this."

Luisi says the integration of these key human capital functions is in some respects to make up for the fact that they had been put in silos by some organizations that now recognize the benefits of tying them together.

Luisi says that's shifting the search for senior HR talent because more organizations now expect the most senior talent acquisition leaders to also be responsible for and accountable to the talent development agenda and a rewards-based compensation system.

Of course, there remains a corporate emphasis on talent pipeline development. Further, Luisi contends, the new leadership model that integrates those critical functions also requires that the HR leaders in charge of them have or gain exposure to the board of directors and its Compensation Committee. That, alone, Luisi says, "is elevating and integrating the role."









Chief Marketing Officers Seeking Greater Strategic Influence On Organizations


Two-thirds of chief marketing officers want more involvement in business strategy development and increased profit and loss responsibility. Many are still fighting to increase their involvement beyond that of traditional marketing to gain greater influence within their organizations.

That conclusion comes courtesy of a joint survey of more than 130 chief and senior marketers from companies with revenue of more than $100 million conducted by Forrester Research and Heidrick & Struggles.

"CMOs who can acutely tap into customer needs and evangelize them throughout the organization will be able to drive growth and strategy for the business," says Jane Stevenson, global managing partner of Heidrick & Struggles' CMO Practice. "At the end of the day, an evolved CMO is an enduring business leader, a strategy-driving, influence-wielding executive with a finger on the pulse of the organization and the customer."

That conclusion is drawn, in part, from the survey findings, which revealed a disconnect between the career aspirations of marketing leaders and how they spend their time.

When asked which competencies are the most important to their personal success, 82 percent of chief marketers identified strategic thinking as a top imperative. Other leadership-driven competencies such as people management/team development, relationship building with the senior executive team, business acumen, and energy and inspiration completed the top five. However, CMOs reported spending less than 10 percent of their time on career development.

"CMOs have a great opportunity to transform their marketing teams from order-takers to collaborators, but it takes more than harnessing available opportunities to win credibility — it takes diligent self-development," adds Cindy Commander, analyst with Forrester Research's CMO Group, an executive-level peer knowledge and networking community for chief and senior marketers. "If CMOs want to become true business leaders, it's time for them to step up to the plate and proactively evolve their role."

However, the survey found that one-quarter of CMOs are not involved in any way with customer service and support, distancing marketing from what customers are saying in the field. In addition, less than half of CMOs identified being the voice of the customer a top priority for their personal success, with even fewer identifying listening to/interacting with customers, and personal knowledge of customers as crucial to their jobs.









Strategic Planning, CEO Succession Top List Of Director Concerns For Third Year


Board directors named strategic planning as their top concern followed by corporate performance and CEO succession in a National Association of Corporate Directors (NACD) Public Company Governance Survey.

The NACD survey, done in conjunction with Oliver Wyman — Delta Organization & Leadership, shows that the three issues that emerged as key director concerns last year are perennially top concerns for directors but are also areas where directors indicate low levels of effectiveness.

"Strategy took a back seat over the past few years as boards grappled with volatile markets, shareholder pressure and regulations, but directors recognize the need to focus on the longer-term..." says NACD president and CEO Ken Daly.

Directors also expressed discomfort about their relationship with shareholders. Only a third (36.4 percent) of directors thought their boards communicated very effectively with shareholders, and likewise did not believe that shareholders communicated well with boards.









Diversity Still Lacking Among Senior Management Ranks


Despite the professed commitment of many of them to increased diversity in the workplace, many corporate employers are still in search of the first or second diverse member of their senior leadership team.

The latest BlueSteps Diversity Report from the Association of Executive Search Consultants shows that 76 percent of 357 global senior executives report their companies have one or no minorities among their organization's top executives. This despite the fact that 54 percent of responding executives indicate their company has a formal corporate commitment to diversity.

The U.S. Department of Labor's Bureau of Labor Statistics reports that minorities make up 17 percent of the workforce, with that number expected to increase to 20 percent by 2016. Women currently represent 46 percent of the workforce and the number of women in the labor force is expected to grow faster than the number of men through 2016.

Comparing the survey on a regional basis, the majority of executives from North America and Asia Pacific, 61 and 50 percent respectively, say their companies have official diversity policies, while the majority of European executives (54 percent) said their employers do not.







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